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Please help me understand this marketing assignment

Please help me to
prepare a competitive analysis for an existing product details attached. Thank you.·
Assignment: Application: Porter’s Five Competitive Forces A key component of strategic analysis and planning is the
assessment of a company’s competitive advantage (referred to by some as
competitive position). In the article by Michael Porter in this week’s
Readings, he identifies five potential sources of competitive strength or
vulnerability: 1.
Existing level of competitive rivalry in the industry 2.
Buyer bargaining power 3.
Supplier bargaining power 4.
Threat of substitute products 5.
Threat of new entrants Porter’s Competitive Forces model is an extension of his earlier
work on strategy (Porter, M. E., 1996). For this Assignment, use this week’s resources and any outside
appropriate resources to prepare a competitive analysis for an existing product
and complete the following:Imagine that you are asked to provide a presentation on an
organization’s competitive advantage to the organization’s board. To choose an
organization, you may select your own or one with which you are familiar. Submita PowerPoint presentation (9–12 slides excluding title and
reference slides, consistent with APA guidelines) that examines the competitive
advantage of your chosen organization. Include the following:o
Describe the target market and apparent marketing mix of your
chosen organization.o
Conduct a five forces analysis for the selected organization.o
Choose a competitor for the selected organization and conduct a
five forces analysis for the chosen competitor.o
Finally, evaluate which of the two organizations has the
competitive advantage using your five forces analyses. Be sure to identify any
leverage or advantages that your organization has in relation to the chosen
competitor. Use facts from the two analyses to support your conclusion.Be sure to use the Notes view in PowerPoint to provide your
analysis, assessment, evidence, or examples relevant to each slide.
Refer to the Week 2 Assignment Rubric for specific grading
elements and criteria. Your Instructor will use this Rubric to assess your

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