Part 1: Identifying the Ethical IssueThere are a number of ethical issues related to business. The first step in this task will be for you to choose an ethical issueon which to base the remainder of your Key Assignment. Following is a list of potential businessÂrelated ethical issues fromwhich you may choose, or you may identify an ethical issue not listed below based on your own research, or based on yourown personal and/or professional experiences. For Part 1 of this task, you are to identify and describe your chosenbusinessÂrelated ethical issue. For Part 1, identifying and describing your chosen businessÂrelated means that you are todo the following:State the ethical issue chosen from the list, or state the ethical issue you have chosen that is not from the list. Forexample, âI have chosen to use the following ethical issue for this assignment: deceptive advertising.ââ¢â¢Provide a factÂbased scenario that will illustrate to your audience the ethical issue involved. For example,The company General Gadgets, Inc. has been in business for 30 years, but in the last 10 years, it haswatched its sales continually plummet because of increased competition in the market. GeneralGadgets held a 50% market share through the year 2001, but it has watched that market share dwindleto 5% in 2010. In an effort to boost its lagging sales, Widgets, Inc. has hired a marketing firm, Sell It LikeIt Is Marketing, LLC, to come up with a new marketing campaign. You are the vice president are are incharge of corporate social responsibility (CSR) for General Gadgets, Inc. It has been brought to yourattention that the marketing campaign being put together is going to do more than just bend the truth alittle in terms of claims about the durability of General Gadgets, Inc.âs newest product.Discuss the impact that this ethical issue may have on all interested parties. For example "As the VP of CSR, yourconcern is that this marketing campaign may have a longÂterm negative impact on the business, despite the potentialshortÂterm revenue boost. It could damage the companyâs reputation; it could increase the potential for productÂrelatedlawsuits; and internally, it could further erode the employeeâs faith in leadership, which has taken a hit as a result in thedownward direction of the business in general."â¢The examples provided do not represent complete answers, but serve only as examples to provide a little direction for youin getting started. Your answers should go into more detail so that the reader does not have basic questions related to theissue involved or the facts of your scenario. Also, the more detail you use when developing your fact scenario, the easier itwill be to complete Part 3 of this assignment.Following is a list of potential businessÂrelated ethical issues from which to choose. Keep in mind that this list is notexhaustive, and you may choose an issue not from this list. Whether you are choosing from this list or from outside of thislist, it is important that you focus your energies on the last two sections above, so that the reader has a clear picture of theissue and the facts going forward.â¢â¢â¢â¢Omitting the details of certain side effects of drugs by pharmaceutical manufacturersâ¢â¢â¢â¢â¢â¢â¢Bait and switch tacticsManufacturing products that are designed to fail sooner to generate repeat business (built in obsolescence)Selling products that the company knows are harmful or addictive to consumersIn a retail setting, profiling potential customers based on race, age, religion, etc. (for example, following acustomer around while he shops because of his appearance)Deceptive advertisingDeceptive packaging or wasteful or unnecessary packagingThe number of minorities or women in positions of senior leadership in an organizationBribing of government officials to obtain contractsUsing insider informationIgnoring health and safety concerns in the workplaceThe deliverable length for Part 1 should be at least 400 words in length.Part 2: Develop a Business Code of EthicsNow that you have identified for your reader the details involved with your proposed businessÂrelated ethical issue, youmust determine what rules need to be in place for the organization to eliminate or reduce this issue as a problem for thecompany going forward.A code of ethics may help to eliminate some of the differences of opinion when faced with an ethical decisionÂmakingsituation. Two intelligent professionals may view a situation differently. Their own morals and personal experiences maycause them to reach different conclusion as to acceptable behavior in the circumstance. A code of ethics will make clearwhat the right thing to do is in that situation.When professional organizations create a code of ethics, this code serves the purpose of unifying or compromisingdifferences in morality. Two people with differing personal values can share a set of values that they agree will promotetheir particular profession.Why are the rules important? The rules are important because they promote a particular standard of ethical behavior. Thismeans that the rules set a minimum standard, a baseline, with respect to certain levels of acceptable behavior expected ofall members of the organization.For Part 2 of this Key Assignment, you are to prepare a detailed code of ethics/code of conduct designed toaddress the ethical issue you described in Part 1. Use the Internet, the library, and other credible sources to findexamples of existing codes of ethics/codes of conduct, for an idea of how to format or structure your code of ethics.Please tailor your code of ethics to the specific industry you have chosen for your fact scenario.â¢For this task, you can create a general code of ethics for those areas that do not deal with your chosen ethicalissue. However, for those sections of your code of ethics that deal specifically with your chosen ethical issue, pleasemake certain that you go into detail. For example, based on the General Gadgets, Inc., scenario discussed in Part 1, thecode of ethics does not need to go into detail on the subject of conflicts of interest, but it should go into detail on thesubject of marketing responsibly and securing the trust of customers.â¢Remember: Design your code of ethics to provide guidance for an employee faced with an ethical decisionÂmakingopportunity. Keep in mind that guidance does not mean that the code of ethics will always tell the employee specificallywhat he or she should do in every situation. However, it should provide sufficient direction that a thoughtful, wellÂmeaningemployee should be able to determine the course of action she or he should take, including seeking out advice from asuperior, or a particular department or group within the organization.Your proposed code of ethics should include comments for the sections addressing the ethical issue that is the focus of thisassignment. Your comments should indicate why each provision is important, and how it is intended to address the chosenethical issue.The deliverable length for Part 2 should be at least 800 words in length.
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