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When you are choosing which brokerage firm(s)

When you are choosing which brokerage firm(s) to use to execute your trades, you should consider several factors. Also, a wide range of services claim to objectively recommend brokerage firms. However, many are actually sponsored by the brokerage firms themselves. Go to the Web site www.consumersearch.com/online-brokers/reviews and read the information provided under “Our Sources.” Then follow the link for the Barron’s ratings. Here you can read the Barron’s annual broker survey and download the “How the Brokers Stack Up” report, which contains a list of fees. Suppose that you have $3,000 to invest and want to put it in a non-IRA account.1. Are all of the brokerage firms suitable if you want to open a cash account? Are they all suitable if you want a margin account?2. Choose two of the firms listed. Assume that you want to buy 200 shares of LLY stock using a market order. If the order is filled at $42 per share, how much will the commission be for the two firms if you place an online order?3. Are there any maintenance fees associated with the account at either brokerage firm?4. Now assume that you have a margin account and the balance is $3,000. Calculate the interest rate you would pay if you borrowed money to buy stock.Online Brokers: Ratings of SourcesTotal of 21 SourcesFor an explanation of how we rank reviews, see our ratings criteria page.1. SmartMoney.comMay 16, 2012Best and Worst Brokers of 2012 by J. Alex TarquinioCredibility Rating{?}Our AssessmentThis is the most detailed review we found, and the thorough research methods lend it a high degree of credibility. The review names the best and worst online broker in each of six categories, and it includes a chart that ranks each broker included in the survey and shows category ratings for each. The top five are, in order, Fidelity, Scottrade, TD Ameritrade, E*Trade and Charles Schwab. Commissions and fees reported here are for an investor who has at least $50,000 in a brokerage account and trades up to five times per month.2. Barron’sMarch 9 , 2013Back Online! by Theresa W. CareyCredibility Rating{?}Our AssessmentThe annual Barron’s ranking of online brokers is a much-relied-upon source of information for investors of all types. For the 2013 rankings, Barron’s rates 24 online brokers and summarizes the results in a table. Interactive Brokers, TradeMonster and Place Trade each have 4.5 out of 5 stars.3. J.D. Power & AssociatesJune 17, 20132013 U.S. Self-Directed Investor Satisfaction Study by Editors of J.D. Power and AssociatesCredibility Rating{?}Our AssessmentMore than 3,600 investors who make all of their investment decisions without an investment adviser responded to J.D. Power and Associates’ 2013 self-directed investor satisfaction survey. They rate firms’ performance in six areas, including interaction, account information and trading charges and fees. Scottrade comes in first, with 810 out of 1,000 points (and 5 out of 5 stars), but Charles Schwab and Vanguard follow close behind.4. ConsumerReports.orgFeb . 2012Where to Put Your Money by Editors of ConsumerReports.orgCredibility Rating{?}Our AssessmentConsumerReports.org ranks the performance of nine discount/online and four full-service brokerage firms based on a 2010-2011 survey of over 7,300 ConsumerReports.org subscribers. Respondents rate brokers on customer service, website usability, financial advice and phone service.5. Kiplinger.comNov. 2012Best Online Brokers, 2012 by Nellie S. HuangCredibility Rating{?}Our AssessmentKiplinger.com assesses 10 online brokerages based on fees and commissions, range of investment options, research and tools that are accessible to all clients, and banking services. For 2012, E*Trade wins first place overall, with Fidelity a close second. There is no chart showing the overall rankings; rather, you scroll through a series of slides arranged in descending order (best to worst overall), with each slide showing a particular broker’s ratings in certain areas.6. TopTenReviews.comNot Dated2013 Best Online Trading Service Comparisons and Reviews by Editors of TopTenReviews.comCredibility Rating{?}Our AssessmentTopTenReviews.com offers detailed reviews of 18 brokers, and it summarizes both ratings and data about the firms in a comparison chart that contains overall ratings (on a 10-point scale) as well as rankings based on category, like fees/commissions. Ratings are based on other reviews, as well as hands-on research and testing. OptionsXpress, OptionsHouse and TradeKing are the top three picks.7. Reviews.comAs of July 2013Online Stock Trading by Ed CarlsonCredibility Rating{?}Our AssessmentThe reviews of online brokers on this site are impressive. Each firm is given a fairly lengthy write-up with pros and cons (“the good” and “the bad”), along with a detailed chart highlighting the features — pricing, mobile options, etc. — each company offers. Online brokers are compared; E*Trade and TD Ameritrade get 5 out of 5 stars. Most of the 11 brokers get 4 stars.8. Investors.comFeb. 5, 2013Top 5 Online Brokers Ranked for Every Investor Type by Victor ReklaitisCredibility Rating{?}Our AssessmentInvestor’s Business Daily’s website, Investors.com, identifies the best online brokers based on a survey of 10,250 Investor.com readers. Twelve categories are weighed, including low commissions and fees, customer service, research tools, investment research, tax-preparation tools, mobile platform/trading and more.

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