Situational Analysis for Communication Solution (Part 1) Nike The final project for this course is the creation of a situational analysis for communication solution. The use of communication strategies in the corporate world is not a new concept. All companies, large or small, use communications in an attempt to link stakeholders to an organization and to produce favorable outcomes. Your task is to analyze Nikeâs company situation and provide solutions through appropriate types and styles of communications. Your artifact should answer the following prompt: What variables must be considered when crafting appropriate communications for particular situations? Specifically, the following critical elements must be addressed: 1. Background (2 pages): Give a brief overview of your chosen company (Nike), including the types of products, markets it operates in, and its brand values (i.e., what the brand means to you, what makes it different from its competitors, both in its home market (i.e., in the United States) and in the various markets where it operates overseas? 2. Scenario 1 (4 pages): Envision the following situation: An overseas contractor that is a major supplier to your chosen company has recently been revealed as one that operates with poor working conditions for employees (uses child labor, pays low wages, requires long hours, no benefits, etc.). Based on this scenario you will submit the conditions communication strategy for presented scenario. For the communication strategy, select either informational, educational, or persuasive communication strategies, or you may choose an approach that utilizes a combination of these strategies. a) Communication Context: Provide an overview of the scenario that your communication strategy will address, in the context of the company you have selected for your final project. b) Communication Need: Considering both internal and external audiences, explain the stakeholder management issue (s) that must be addressed due to this scenario. What specifically caused the need for the identified communications? c) Internal Communication:? I.Explain the type of internal communication and the purpose for the internal communication that you have chosen (i.e., informational, educational, and/or persuasive). Detail your process for selecting the type of communication that will address the scenario. Provide justification as to why the chosen strategy is appropriate for the scenario. II. Identify the intended target audience for the internal communication, and then explain why they have been selected as the target audience. Provide justification for selecting the identified target audience. ? III. Develop a draft communication that could be sent to the identified internal target audience addressing this scenario. Ensure that the appropriate tone and message are communicated in your draft communication. ? d) External Communication: I.Explain the type of external communication and the purpose for the external communication that you have chosen (i.e., informational, ?educational, and/or persuasive). Detail your process for selecting the type of communication that will address the scenario. Provide justification as to why the chosen strategy is appropriate for the scenario. II. Identify the intended target audience for the external communication, and then explain why they have been selected as the target audience. ?Provide justification for selecting the identified target audience. III. Develop a draft communication that could be sent to the identified external target audience addressing this scenario. Ensure that the ?appropriate tone and message are communicated in your draft communication. ? e) For each communication, address the legal, compliance, and brand implications to stakeholders. This means, what legal aspects must be considered with the communication? What compliance issues need to be considered? How could the brand be affected? ? f) Conditions Communication Strategy: Summarize the communication strategy utilized to address this scenario. Why was it the best approach for this scenario? What alternative strategies did you consider, and why was your approach the best option? Provide justification to support your communication strategy.
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