6.Which type of advertising promotes the benefits of a particular good or service? (Points : 2) Selective advertising Cooperative advertising Product advertising Image advertisingQuestion 7.7.Which of the following lists the four elements of the promotion mix?: (Points : 2) Personal Selling, Public Relations, Advertising, and Distribution Advertising, Publicity, Sales, Coupons, and Rebates Advertising, Public Relations, Personal Selling, and Sales Promotion Direct marketing, Sales, Promotion, and Advertising Question 8.8.Which of the following terms describes a business strategy employed to optimize profitability, and improve customer satisfaction by honing the message to a specific target market? (Points : 2) Organizational optimization Consumer relationship marketing (CRM) Total quality management (TQM) Customer relationship management (CRM)Question 9.9.What type of strategy involves the producer using persistent personal selling tactics and advertising to persuade a wholesaler or retailer to sell and hold a product in inventory? (Points : 2) Push Kinetic Pull AdvertisingQuestion 10.10.Which public relations approach involves the promotion of a product or brand name within a Hollywood movie or cable television show? (Points : 2) Press release Product placement Product publicity Consumer educationQuestion 11.11.The reasonably low price intended to capture a sizeable share of a large market and generate lower manufacturing costs describes what type of pricing? (Points : 1) Penetration pricing Price-insensitive demand Price skimming Price elasticityQuestion 12.12.What is the term for an organization employing a pricing objective that may use market share pricing? (Points : 1) Profit-oriented Sales-oriented Demand-oriented Supply-orientedQuestion 13.13.Which of the following describes the marketing mix element called price? (Points : 1) What is relinquished in exchange for a good or service Money exchanged for a good or service The psychological results of purchasing The cost in dollars for a good or service as set by the producerQuestion 14.14.What is the term for an organization that adopts a pricing objective in which its purpose is to maintain its pricing to meet competitor pricing? (Points : 1) Profit-maximization Return-on-investment Status quo Market shareQuestion 15.15.What is the pricing objective known as when a company wants to set prices for the purpose of increasing total revenue while maintaining or lowering costs? (Points : 1) Profit maximization Market share pricing Demand-oriented pricing Sales maximization
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