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INTERNATIONAL MARKETING COURSE IB5013-4IB5013-8 > Global Markets > Week 4Week: 4Introduction:Case Study AnalysisAs a follow­up to last week, this week will give you a perspective on what the issues might be as you move closer to marketing your productor service in the global marketplace. The cases will lay the groundwork for your Week 5 assignments and also prepare you for the signatureassignment where you will develop a multinational marketing plan or strategy.Review the resources listed in the Books and Resources area below to prepare for this week’s assignments.Books and Resources for this Week:BooksReferenceInstructionRead Chapters 10 and 11Czinkota, M. R., & Ronkainen,http://www.coursesmart.com/9781133627517/firstsection#X2ludGVybmFsX0J2ZGVwI. A. (2013) InternationalRmxhc2hSZWFkZXI/eG1saWQ9OTc4MTEzMzYyNzUxNy8zMDg=marketing.WebsitesReferenceMarket Segmentation.http://www.netmba.com/marketi Review Websiteng/market/segmentation/Marketing Mix from NetMBAhttp://www.netmba.com/marketi Review Websiteng/mix/InstructionASSIGNMENT INSTRUCTIONS:MUST BE WRITTEN APASTYLE/FORMATCAN NOT BE COPY OR PASTECAN NOT BE PLAIGERIZEDIB5013-8 > Global Markets > Week 4 > Assess Global Market Opportunities (Graded, Required)Week 4 Assignment: Assess Global Market OpportunitiesActivity DescriptionIn your textbook, Czinkota, M. R., & Ronkainen, I. A. 2013 International marketing, read Part 2: Cases: Workingtowards Better Vision, and La Casa de Las Botas (pp.341-353). Choose one of the cases and write a response to therespective questions at the end of the case.Support your paper with at least three (3) resources. In addition to these specified resources, other appropriatescholarly resources, including older articles, may be included. Your paper should demonstrate thoughtfulconsideration of the ideas and concepts that are presented in the course and provide new thoughts and insightsrelating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure toadhere to Northcentral University’s Academic Integrity Policy.Length: 5-7 pages (not including title and reference pages).Upload your assignment using the Upload Assignment button.Learning Outcomes1.0 Assess the overall international marketing environment.7.0 Assess global market opportunities, global awareness, and global orientation.9.0 Identify the global and multinational marketing processes and strategies of marketing products and services inforeign countries.

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