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Grand Canyon SYM-506 – Develop a summarized digital marketing plan

Develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:Digital marketing options for your division: Discuss the decision to shift all or a portion of your division’s promotional budget in the simulation to digital marketing. Consider factors including B2B verses B2C considerations in digital media, target market coverage, exposure, analytics, and costs.Digital media impact: How would the addition of digital media options influence your division’s overall promotional plan?Digital media types and options: Include examples of specific social media platforms, blogs, websites, applications, etc. and include a justification for each based on your division’s goals. Use real-world data by researching the outlets/platforms, reviewing media kits when available, and citing available sources on exposure, targeting options, etc.You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.The Marketplace: Marketing PlanMissionDomination Station aims to provide business machines capable of today’s most demandingtechnological tasks. Our promise is to build machines that are user friendly and allow our clients to belimited only by their imagination. Our employees are committed to providing an unprecedented level ofresults all while providing world class customer service.ProductsDomination Station provides business to business technology solutions to the top four segments of thebrand new desktop and laptop computing markets. Based on our marketing research the four majormarket segments are broken down into the following categories; Costcutter, Innovator, Workhorse andTraveler. Our market research projects an additional segment in the marketplace that will expand in thefuture that we call the Mercedes. The focus of our organization is to meet the top 5 customer needs andusage patterns for each of these segments by providing exactly what they desire at a premium pricelevels that our clients are willing to payReflection AnalysisThe company existence over the past year has developed a broad market base both locally andinternationally. Domination has used both price skimming and high penetration market strategy to enternew markets where it incurred most of its expenses advertising its products, with the highest advertisingexpenses in quarter 5 and 6. In addition to the advertisement expenses, Domination Station alsoinvested in a significant fund for Research and Development in Quarter 6 and Quarter 7.Domination Station has established market yields of 21 percent of the total demand market over thepast year. The company targeted all five critical market segments that include Cost Cutter, Innovator,Mercedes, Workhorse, and Traveler. Our three most dominant market shares include: Cost Cutter (35%),Innovator (20%) and Mercedes (19%). In comparisons, Domination station ranked second in all Costcutter, Innovator and Mercedes market share, trailing behind our top competitor, Integrity. During thepast year, profits have been increasing due to its diversification of the market. The high costs or R&D willpay off with the production of high-tech equipment.Over the past year we learned that our top targeted market segments and specifically the Innovatormarket did not respond positively to the market penetration price strategy we tried to employ duringquarter 5. Our plan to overcome that decision includes investing in the highest R&D areas of interestallowing us to raise our prices to the level of our clients expectations of the top high-tech brand.Tactical PlanIn today’s business environment the sales profession moves faster than ever today. In the blink of an eye,new competitors emerge, products similar or better than yours are released, and before you know it, youare left behind.Our goal for quarter 7 and 8 is to open sales offices to capture new customers to meet their needs.Domination station understands that even the best of the best have room for improvement byidentifying our weaknesses, and set goals to force ourselves to perfect our products as well as our salesforce to the ideal.High Research and Development has caused our bottom line to sour significantly on quarter 6 with anexpected future return on quarter 7-8. By the end of quarter 6, Domination station had the ability tomaintain a positive return of wealth for Corporate Headquarters and still have unused finance for futureinvestments.

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