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Grand Canyon MKT- 607 – Collaborative Learning Community

This is a Collaborative Learning Community (CLC) assignment.Review “MKT-607 – Marketing Management: The Marketplace Simulation” and “Advanced Strategic Marketplace PowerPoint: Quarter 5” to prepare for participating in the Marketplace Live simulation.Continue working in your instructor-assigned CLC group and simulation.By the end of Topic 5, develop a Marketing Plan of 1,000-1,250 words to support an additional $5 million investment in your start-up company. Please include a reflection analysis of performance to date. Why are the results as they are? What areas required modifications in order to move forward with your plan?The marketing strategy should include the 4 Ps and have a clear indication of future plans.The tactical plan should be organized by quarter with the data in the Pro-Forma for Quarters 5-8 fully explained.Present the written plan in accordance with the outline provided in “MKT-607 Marketing Management: The Marketplace Simulation.”Projected demand per quarterBrandPrevious Projected SellingDemand DemandPriceWorkMate Pro5506792003227Travel Pro55087320034291,17730020993194002649Todos500006003849WorkMate Mid500012002099WorkMate Pro65007003277Travel Pro65009003479WorkMate Mid300Travel BasicPro Forma Profitability of Marketing DivisionQuarter1Quarter2 Quarter 3 Quarter 4Quarter 5GROSS PROFITRevenues00 1,107,865 8,487,658 13,273,700- Rebates00- Cost of Goods Sold0= Gross Profit33,400200,350317,5000467,465 3,399,1005,829,31400607,000 4,888,2087,126,886Sales Office Leases00156,000226,000309,000+ Sales Force Expense00184,430404,961585,478+ Brand Promotions00000+ Special Programs00000+ Ad Creation/Revision0060,000120,000150,000+ Point of Purchase DisplayExpenses008002,4008,000+ Advertising Expenses0086,012252,660668,869+ Engineering Cost for NewBrands0120,000120,000240,000240,000EXPENSESPro Forma Profitability of Marketing DivisionQuarter1Quarter2 Quarter 3 Quarter 4+ Market Research88,0000= Operating Expenses88,000100,000100,000120,000667,242 1,346,0212,061,347-88,000120,000-60,242 3,542,1875,065,539+ Other Income00000- Other Expenses00000- Research and Development Costs00002,815,099- Set Up Costs for New SalesOffices0350,000170,000175,0000-88,000470,000-230,242 3,367,1872,250,440-88,000558,000-788,242 2,578,9454,829,3Operating profit60,000Quarter 5MISCELLANEOUS INCOMEAND EXPENSES= Net Profit for DivisionCumulative Net Profit forDivision

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