Paper, Order, or Assignment Requirements
My TOPIC
I’m represent 24 hour fitness sell membership to group buyers, company buyers.
Sales Proposal Guidelines
Cover Letter
A. Address to buyer
B. Highlight key points in proposal
C. Confirm meeting date
Title Page
A. Your buyer’s company name
B. Name of product to be sold and company you represent
C. Your name, the date and course number
Table of Contents
I. Proposal Summary
A. Buyer problem or need
B. Business impact of problem
C. Value proposition
II. Proposed Solution
A. Product solution (what it is, how it works, how buyer will use it)
B. Company description (size, history, anything important for buyer to know)
C. Proposal objectives and strategy (what benefits it will provide)
D. Feature-benefit worksheet (include bridge statements)
E. Competitive advantage (strengths/weaknesses relative to top two competitors)
III. Implementation
A. Costs (budget, pricing, financing if applicable)
B. Time schedule (confirmation of dates, intervals, delivery, etc.)
C. Rationale (justification for taking action now/closing)
IV. Buyer Profile
A. Contact (name, job title and brief job description and profile info)
B. Company description (who they are, what they do, product/service currently using)
C. Buyer’s needs (specific issues regarding product/service)
D. Buyer’s customer’s needs (if they are reselling proposed product)
E. Contact history (what has already transpired between seller and buyer)
V. Sales Presentation Preparation
A. Objectives for the presentation (primary, minimum, optimistic actions)
B. Business contact worksheet with 10 approaches; use all methods
C. Need discovery worksheet with at least 10 questions; use all types
D. Demonstration worksheet with at least 3 items
E. Negotiations worksheet with at least 10 concerns and responses
F. Closing worksheet with 10 attempts; use all closing methods
G. List of follow through, follow up and expansion services
VI. Appendices
hanxiang yu
MKTG 338
Topic Nomination
Company Overview:
Headquartered in San Ramon, Calif., 24 Hour Fitness is a leading health club industry pioneer, serving nearly four million members in more than 400 clubs across the U.S. Since the beginning, the company has been dedicated to helping members change their lives and reach their individual fitness goals. With convenient club locations, personal training services, innovative group exercise classes and a variety of strength, cardio and functional training equipment – 24 Hour Fitness offers fitness solutions for everyone.
Product Information:
ULTRA-SPORT: Join a club that takes fitness as seriously as you do. At 24 Hour Fitness Ultra-Sport clubs, you’ll enjoy high-end fitness amenities in a prime location. Enhance your workout routine with group cycling and a dedicated personal training area.
SUPER-SPORT: Get all the little extras with your membership. At 24 Hour Fitness Super-Sport clubs you will find plenty of equipment, and functional training areas. Most clubs offer whirlpools and saunas. In addition, most locations also offer towel service, basketball and swimming and some locations feature racquetball.
SPORT: Take advantage of a full group exercise schedule at our most popular type of club. At 24 Hour Fitness Sport clubs, you’ll enjoy a wide variety of fitness equipment and classes. Most locations offer sauna, steam room, and whirlpool, and some clubs feature basketball courts and/or swimming pools.
ACTIVE/EXPRESS/FIT LITE: Launch your fitness program at a convenient, moderately-sized club. At 24 Hour Fitness Active level clubs, you can get a full-body workout in minutes by using cardio equipment, strength machines, and free weights. Most locations also offer group exercise classes to add fun and variety to your routine.
Prospective client: Group buyers, company buyers that need a sales presentation.
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