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Integrated marketing communications (IMC) plan

Integrated marketing communications (IMC) plan
Order Description
Production Cost Estimates
find below production cost for the development of creative for your promotional tools. Some of the information is an actual estimate others include a website for you to access. You may need to do some estimating based on the type of creative you require for your promotional campaign. For example, if your organizing an even you must determine the cost of the event (i.e. space, promotional material, decorations, refreshments, etc.)
Make sure to cite all of your cost estimates.
Please note these are developmental costs of the creative only.
You also need to determine the cost of placing the creative in a promotional vehicle (i.e. newspaper, television, billboard, etc.).
Advertising Production Costs:
Cost of Print Advertising Production
Full-page, black-and-white ad – $3,045
Full-page four-color – $8,010.
Adjust the cost based on the size of your advertisement (i.e. if it is a half page then it will cost half as much).
Radio Production:
Point of Purchase Display Costs:
Point of Purchase Displays (example of one costing)
Whether you want them for trade shows, malls, or anywhere you want to sell your products, Point of Purchase Displays from ExhibitDEAL are the answer you’ve been looking for. With easy assembly, portability, and interchangeable graphics for an easy update, there’s no reason you shouldn’t get a Point of Purchase Display from ExhibitDEAL. Check out our selection at their website.
Billboard Production Costs
Please note that these prices reflect billboard production costs only. Production refers to the printing of your ad on paper, eco-flex or poster-flex (all three substrates referred to in the billboard industry as “posters”) or vinyl. The billboard company then installs the posters or vinyl on its billboard structure. You will be responsible for making arrangements with the billboard company regarding locations available and length of campaign. Billboard space rental may be additional.
30-sheet Bleed posters, eco-flex or poster-flex actual poster size 10’5” x 22’8”. Some billboard companies will refer to these as “Senior Posters” or “Poster Panels” and tell you the sizes are 12’ x 24’ or 12’ x 25’. Note that there are many different terms and references to these posters, but they are the same size across the country. The size difference is in reference to the structure face. Many structures supporting these posters have different trim sizes that make them 12’ x 24’ or 12’ x 25’ or some other size. The posters themselves are all 10’5” x 22’8” across the country.
Quantity Price per poster*
1-15 $94.00
16-25 $89.00
over 40 Call for quote
8-sheet posters: Actual poster size is 5’ x 11’. Some billboard companies will refer to these as “Junior posters” or “Juniors”. Most will tell you that the size is 6’ x 12’, but again this refers to the size of the structure face that supports the poster. The poster gets posted inside the trim of the structure face. The posters themselves are all 5’ x 11’ across the country.
Quantity Price per poster*
1-5 $63.00
6-15 $58.00
16-25 $53.00
over 26 Call for quote
*Shipping of posters to the various Billboard Advertising companies is not included. This price will vary with quantity, destination and method. A high-end estimate for the larger posters is approximately $4 per poster.
Rates based on production per design. Quantity discounts cannot be applied by combining designs.
Vinyl bulletins: Some billboards are for long term use or do not have the structure available to support posters. It is these locations that require the use of either flex vinyl to wrap around the face of the structure, or PSA (sticky-back) vinyl to be applied directly to the face of the structure. Generally referred to as “bulletins” in the billboard industry, these structures vary in sizes depending on the area and the zoning, etc. We price the vinyl production by the sq. ft. and print any size for any application. Please call us to walk through the sizes and finishing required so we may price it properly.
Flex Vinyl $1.25/ square foot*
PSA Vinyl $1.50/ square foot*
*Shipping will be additional and will vary with size, destination and method.
Note that 6% PA State Sales tax will apply to all production and shipping of units to Pennsylvania destinations unless tax-exempt certificate is filed.
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Website Production Costs
Services Included Regular Price Domain name registration (first year) $20.00 Web hosting account setup (1-time fee) $40.00 Web hosting with statistics (1 yr. at $18.50/mo.) $222.00 Web Site Design* (includes custom graphics/Web site design for 5 page site.) $900.00 One-Time Search engine submission** (free search engines only) $75.00 Total – Regular First Year Cost: ***$1,257.00 Special First Year Cost: ***$997.00

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